Drayton Manor Rebrand

The Mission

We (Tribera) were asked to deliver a new and exciting direction for Drayton Manor Resort conducting a full strategic rebrand. We conducted workshops and focus groups to understand the brands current position, a clear brand purpose was created that focused on becoming a family destination moving away from a thrill park. Myself and the team designed and delivered all of the following in under just 12 weeks:

• Brand audit
• A new logo and design system
• Comprehensive brand guidelines
• Asset library creation including stocked photography

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Results
The database analysis conducted shows 79% more families with under 7’s choosing Drayton Manor as a destination and also a 30% increase in grandparents taking grandchildren on days out compared to the year before.