Drayton Manor Rebrand

The brief

Tribera were asked to deliver a new and exciting direction for Drayton Manor Resort conducting a full strategic rebrand. Conducting workshops and focus groups to understand the brands current position, a new clear brand purpose was created that focused on becoming a family destination moving away from a thrill park. Delivering the following in under 12 weeks:

• Brand audit
• A new logo and design system
• Comprehensive brand guidelines
• Asset library creation including stocked photography

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Results
The database analysis conducted shows 79% more families with under 7’s choosing Drayton Manor as a destination and also a 30% increase in grandparents taking grandchildren on days out compared to the year before.