FA Cup Limited edition Programme

Services
• Conceptual design • Complete ATL execution • Illustration

To achieve maximum programme sales, the cover had to be neutral to appeal to home and away fans. With that in mind I decided to do a bespoke illustration using iconic words and phrases. I’m not a footie fan (and yes I spent 14 years at the club, and loved it) so I relied heavily on colleagues knowledge and wiki to give me iconic words and phrases for the illustration.

Areas of the cup were left untouched to ensure the shape was accurate, and maintain some of the intricate details. The output was a Perfect bound A4 Programme (Spot UV with a matt laminated finish), it was a sell out!

Variations of the illustration were used across digital graphics such as wallpapers.