Branding and collateral
Services
• Brand identity design • Brand book • Editorial • Social media design • Stationery
I wanted to explore delicate and contemporary shapes using colours that were luxurious, modern and fresh, with young professionals in mind.
The logo uses a contemporary strong font with some adaptation. The letter “J” has a beautiful and unique letter form and I have adapted the letter “A” to represent development, standing confident and proud. A geometric pattern was created using simple triangles, which echo the development shapes used in the logo. For a tad of luxury foiling could be used throughout printed collateral.
