Visual & Brand Identity
The mission
Create a distinctive brand new brand identity for a start up business that celebrates weddings that are truly unique and personal, creative, stylish and stress free.
The idea
The goal was to capture the brand’s playful yet elegant personality while ensuring it would resonate with modern couples looking for something unique. I delivered:
Brand purpose & vision
Logo design
Full visual identity system
Social graphics, including full setup of the account
Website design and build
The detail
Colour
The colour palette draws inspiration from Pantone’s 2025 Colour of the Year, Mocha Mousse, chosen for its rich, grounded warmth. In colour psychology, tones like this evoke comfort, stability, and a natural sense of calm, qualities that align beautifully with the emotional significance of weddings.
The palette was designed to feel warm, sophisticated and timeless. Mocha Mousse introduces an understated elegance that feels modern yet enduring, adding a subtle sense of luxury without overwhelming the brand’s approachable personality.
In a commercial context, these tones also communicate reliability and trust, helping to create a reassuring and refined brand presence for couples planning one of the most meaningful moments of their lives.
Typography
The typography for the brand was selected to create a balance between timeless elegance and modern clarity, ensuring the identity feels both refined and highly readable across all touchpoints.
Gilda Display is used for headlines and moments of emphasis, such as pull-out quotes or testimonials. Its elegant serif structure brings a sense of understated luxury to the brand, while its delicate letterforms work particularly well in lowercase, creating a softer contemporary feel while maintaining strong legibility.
Supporting font is PT Sans, a clean and modern sans-serif typeface used for body copy. Together, these typefaces create a balanced typographic hierarchy, allowing the brand to feel sophisticated, approachable, and consistent across both print and digital applications.
The identity
The logo combines bespoke hand-drawn typography, crafted by me, with the classic American Typewriter typeface to create a balance between personality and familiarity. This pairing was intentional , the custom lettering introduces warmth and individuality, while the supporting typeface provides structure and readability.
The softer edges and subtle imperfections celebrate the human touch behind the brand, offering a sense of authenticity and character in a landscape increasingly dominated by overly polished, automated design.
The roundel device acts as a unifying brand element, symbolising commitment, connection, and harmony values at the heart of the wedding industry. Beyond symbolism, it also serves a strategic purpose, creating a flexible and recognisable mark that can be used consistently across stationery, signage, and digital touchpoints.
Rather than designing a logo in isolation, the goal was to create a cohesive identity system, one that gives the brand the clarity, flexibility, and longevity needed to grow with the business.
Illustrations
The botanical illustration styles are simple hand drawn style florals. Each illustration was created to feel organic and effortless, avoiding overly structured flowers.
Big ideas, real impact.
If you know someone launching a business, or looking to elevate their brand so it truly stands out, work with a designer who is passionate about every detail.