B.London Collection Branding and Packaging design

The brief: I had the pleasure of working with some talented folks whilst creating this brand. This project was funded by The Martin James Foundation who believe in supporting young people who have experienced adversity by providing them with pathways to business and entrepreneurial success. So the brief was to create whatever the individuals had a vision and business idea for, and my job was to bring it to life, and give them that starting point. I delivered the following for B.London beauty brand:

• Visual identity
• Packaging design
• Illustration
• Iconography

Results:
A colour palette that is vibrant, fresh and harmonious. A logo that pairs a bold curvy serif font with a modern sans serif font. Using a visual language synonymous with shoppers, a vegan friendly icon was also created.

I wanted to create a brand that would reinforce B.Londons values and environmental stance, with all of their products being plant based and vegan friendly. So I set out to design a botanical themed illustration using splodges of colour that evoke makeup smudges.