B.London Collection Branding and Packaging design

The brief: I had the opportunity to collaborate with a group of talented individuals on the development of this brand, as part of a project funded by The Martin James Foundation. The foundation is committed to empowering young people who have faced adversity, by supporting their journey toward business and entrepreneurial success.

The objective was to bring each participant’s unique vision to life — translating their business ideas into tangible, brand-ready identities. For B.London, a beauty brand was born from this initiative, I was responsible for creating a strong visual identity and delivering brand world elements. The following assets were developed to support the launch.

• Visual identity
• Packaging design and merchandise for launch
• Illustration and photography style
• Website and iconography design

Results:
A colour palette that is vibrant, fresh and harmonious. A logo that pairs a bold curvy serif font with a modern sans serif font. Using a visual language synonymous with shoppers, a vegan friendly icon was also created.

I set out to create a brand identity that would authentically reflect B.London’s core values and strong environmental commitment. With a product line that is entirely plant-based and vegan-friendly, it was essential that the visual language aligned with their ethical and sustainable ethos. The design concept centres around a botanical theme, brought to life through organic, expressive illustrations. Soft, abstract splashes of colour — reminiscent of makeup smudges — were used to subtly reference the beauty industry while reinforcing the brand’s natural, conscious approach.