Drayton Manor Rebrand

The brief: Tribera were asked to create a new and exciting direction for Drayton Manor Resort - With a clear brand position that focuses on becoming a family destination moving away from a thrill park. We delivered the following:

• A new logo along with brand world
• Comprehensive brand guidelines
• Asset library creation including stocked photography

Results:
The database analysis conducted shows 79% more families with under 7’s choosing Drayton Manor as a destination and also a 30% increase in grandparents taking grandchildren on days out compared to the year before.