Drayton Manor Rebrand

Brief

Myself and the team while working for Tribera were asked to deliver a new and exciting direction for Drayton Manor Resort conducting a full strategic rebrand. We conducted workshops and focus groups to understand the brands current position, a clear brand purpose was created that focused on becoming a family destination moving away from a thrill park.

Solution

We designed and delivered the following in under just 12 weeks:

  • Brand audit

  • A new logo and design system

  • Comprehensive brand guidelines

  • Asset library creation including stock photography

  • Roll out and delivery of digital and print collateral

Drayton Manor Rebrand project
Drayton Manor Rebrand Billboard design
Drayton Manor Rebrand
Drayton Manor Rebrand DL Leaflet design
Drayton Manor Rebrand Lanyard and pass design
Drayton Manor Rebrand Poster design
Drayton Manor Rebrand Photography asset design

Results

The database analysis conducted shows 79% more families with under 7’s choosing Drayton Manor as a destination and also a 30% increase in grandparents taking grandchildren on days out compared to the year before, showing the shift in the brand positioning was successful.

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