FA Cup Limited edition football Programme
The brief
Design a cover that was neutral in team support, appealing to home and away fans.
• Illustration
• Complete ATL execution
Results
With that in mind I decided to do a bespoke illustration using iconic words and phrases. I’m not a footie fan (and yes I spent 14 years at the club, and loved it) so I relied heavily on a good friend of mine Rob the editors knowledge to give me iconic words and phrases that I could shape for the illustration…
…it was a sell out!
The details
Areas of the cup illustration were left untouched to ensure the overall shape was obvious, and maintain some of the intricate details. The output was a Perfect bound A4 Programme using Spot UV and a matt laminated finish.