Ari’s Pizza

The Mission

Create a brand identity for a passionate chef and foodie who offers restaurant-grade pizzas across the UK. Catering for special events, weddings and corporate events, occasionally popping up at local festivals and community events.

The Solution

Create a brand identity that stood out in a very competitive market, with many suppliers already offering handcrafted pizzas. Conducting interviews with key stakeholders to understand the brand vision and story, using his Greek/Cypriot heritage as his USP, and tapping into who would be his key target audience,  I designed and delivered the following in just 3 months:

• Brand identity

• Visual identity

• Hand-chalked Aboard Menu with QR code and custom painted logo by @big.littleideas

• Hand-lettered pizza name mini chalk board easels and A5 arched standee

• Social assets including start and end frames for Instagram reels

• Website

• Chef aprons, including print management