The Works - Spring Campaign
The brief
To capture the energy and optimism of the new season, the brief called for a playful and uplifting campaign that allowed the retailer’s sub-brands to shine, while staying true to the core identity we defined in their brand guidelines. The creative needed to evoke the spirit of spring, and inject freshness into stores nationwide, and engage customers across every touchpoint.
The Idea
We developed a vibrant seasonal identity anchored by a bespoke hand lettered “Time to Bloom” lockup. The name smartly bridged all of the ranges that fell within the spring/summer narrative. A guest colour palette and fonts along with custom illustrations were introduced to bring excitement, energy, and cohesion to the campaign, ensuring each sub-brand felt distinct yet part of a unified story. We delivered:
A complete POS suite, including posters, cubes, tree skirts, shelf strips, bay headers, section headers, and wobblers
A refreshed visual identity featuring a new campaign logo, bespoke illustrations, guest fonts and colour palette, photography direction and tone of voice.
A UK-wide rollout, spanning window displays and all in-store touch points
The Impact
The campaigns transformed the in-store experience with a sense of optimism and seasonal renewal, creating a visually cohesive environment that drove engagement, elevated brand perception, and celebrated the joy of spring across the UK retail landscape.
