Soft serve forecast
Comelle is an established name in the soft serve world, with strong awareness and category leadership.
The report was designed to launch at the Ice Cream & Artisan Food Show 2026, within Comelle’s own interactive Soft Serve Studio, a dedicated space expected to welcome 8,000 visitors across two days. It would also live beyond the show as a digital experience on Comelle’s website, introducing the first edition of a new series of Soft Serve Forecast guides.
The Solution
A2 folded trend report that transforms insights, statistics and data into something engaging, colourful, visual and easy to digest, while shifting the brand into a more contemporary, trend-led space.
The format was designed to have a life beyond the exhibition. When fully opened, the report becomes a poster revealing the key Spring/Summer 2026 flavour trends and sensory experiences, giving visitors something worth taking away and, ideally, putting up on their walls long after the show.
The visual direction uses a bright, energetic Spring/Summer palette, inspired by the optimism of sunshine, ice cream and seasonal flavour, while carefully working within existing brand colours. The result feels fresh and distinctive without losing the connection to the parent brand.
The identity was developed as a flexible visual system, with enough structure to create consistency across future guides, while allowing the creative direction to evolve with the seasons, from Autumn/Winter through to 2027 and beyond.
*Video featured above is Quantums video captured and edited by them.
Delivered
A2 printed and digital trend report
Campaign assets and web banners to promote the report
Website landing page graphics
Infographics and supporting graphics display at the exhibition
